Ebook Foundations of Marketing, by David Jobber, John Fahy
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Foundations of Marketing, by David Jobber, John Fahy
Ebook Foundations of Marketing, by David Jobber, John Fahy
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"Foundations of Marketing" is designed to provide a concise introduction to the fundamental principles and practices of marketing.
- Sales Rank: #11306332 in Books
- Published on: 2002-08-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 384 pages
About the Author
David Jobber is Professor of Marketing at the University of Bradford Business School. John Fahy is Professor of Marketing at the University of Limerick.
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