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Master The Essentials of Conversion Optimization: Experts' Approach to Optimization, by Peep Laja
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Conversion optimization is a process. Amateurs follow best practices and don’t know where to begin. Experts follow frameworks and processes. This expert guide will teach you the process of optimization.
Topic covered in this book:
1. Mindset of an optimizer: the starting point
2. Conversion research: the foundation of it all
3. Google Analytics for CRO
4. Mouse tracking and heat maps
5. Learning from customers
6. Learning from website visitors
7. User testing
8. From data to test hypotheses
9. How to get testing right
10. Learning from test results
- Sales Rank: #185235 in eBooks
- Published on: 2015-01-18
- Released on: 2015-01-18
- Format: Kindle eBook
Most helpful customer reviews
5 of 5 people found the following review helpful.
Essential reading if you work with websites
By T. Davenport
I would put this book down as required reading for anyone trying to grow a business with a website.
Peep takes you through the basics of improving a site based on real customer behaviour, rather than vague "best practices" and opinions, which is what too many site owners and marketing agencies do. The details never go too deep, but they are enough to make substantial improvements to your conversion rates.
I learned a great deal, despite already being a technically savvy marketer who is familiar with all these concepts. What Peep presents here is a *process* which keeps your focused on the big wins. If you need to go deeper (and after you see the power of this, you will want to), I recommend the book 'Analytics 2.0' by Avinash Kaushik, which goes into a LOT more detail. From there, you can use Peep's framework to keep focus.
2 of 2 people found the following review helpful.
If you are trying to make money online, you'd be stupid not to read it.
By Sean Rad
Peep is great at getting to the core of conversion, what holds it back, and how to dramatically improve it. I've read his other book and loved it too. This book helped me recognize there's a lot more to conversion than optimizing a landing page. I like the in-depth training on testing sites for functionality and clarity. I didn't know much of anything about Google Analytics until he walked me through step by step. I like that Peep's advice is always actionable. If you are running a site with even a tiny amount of traffic, you will make more money as a result of applying the lessons in the book. You couldn't get any better ROI when the book is practically free, but worth hundreds of thousands of dollars.
2 of 2 people found the following review helpful.
Just brilliant.
By Ms McT
I work as a user experience professional and have become increasingly interested in conversion optimisation as a important part of a UX designer's skill set. I've followed Peep's blog for some time as it's packed with relevant insights and is written just the way I like - concise, direct and with a dose of humour. This book is made up of 12 lessons on conversion optimisation that Peep offered for free in October 2014. I found the course brilliant - just like the blog, the material is straight to the point and utterly actionable. I started implementing ideas straight away. Brilliant stuff!
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