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The Virgin Way: Everything I Know about Leadership, by Richard Branson
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While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.
Now Branson gives an inside look at his strikingly different swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) the "Virgin Way."
This unique perspective comes from a man who dropped out of school at 16, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box - an expression he despises - but Branson asserts that "you'll never have to think outside the box if you refuse to let anyone build one around you."
This is a unique audiobook on leadership from someone who readily admits he has never read a book on leadership in his life. So expect the unexpected.
- Sales Rank: #496 in Audible
- Published on: 2014-09-09
- Released on: 2014-09-09
- Format: Unabridged
- Original language: English
- Running time: 689 minutes
Most helpful customer reviews
0 of 0 people found the following review helpful.
A solid read even in a crowded field
By Shawn C.
I have always admired Richard Branson from a distance and what I read/heard about in the news. He's always risky yet calculating enough to be successful. Now, with this book, I can see him and his beliefs from a much more personal perspective including stories of his family and childhood. Note, though, that you won't get into in depth "how-to's" and this is more general leadership philosophy. If you're ok with that, then you won't be disappointed by this book even in the already-crowded business leadership book field. This is posted only a week or two after the Virgin Galactic test flight crash that took the life of one test pilot, and Richard's (don't call him anything more formal!) response has certainly fit with his character you read about here. While his editor let slip some misspellings like "colour" and "favourite" instead of "color" and "favorite", the rest of the book is top notch! (and yes, that was said tongue-in-cheek for our friends across the pond) =)
2 of 2 people found the following review helpful.
I just started the book but I am really enjoying ...
By Richard Hahn
I just started the book but I am really enjoying it because I own a small company and at this moment I am in the process of turning the company over to my daughter and son in law. My reason for loving the book thus far is comparing my style of management with my children's style combined with what Richard Branson says about his style of management.
1 of 1 people found the following review helpful.
Literally read the book from cover to cover.
By Mari Ann and Steve Lisenbe
As a business owner myself, I highly recommend this book. Richard proves that you can do things right, treat people well, and still be highly successful. And, according to Richard, have a ton of fun in the process (I'm still working on that one!).
Richard has an easy to read style of writing. I literally read the book from cover to cover.
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